Stages

Design of a bespoke document which will be easily delivered to your clients either by email/ powerpoint or Survey Monkey, this is to encourage discussion about the needs and delivery expectations of your customer and the thoughts and expectations of your client. It is likely to include sections on:

• Account Management
• Thinking and Delivery
• Creativity Planning Servicing
• What the customer thinks about my client
• The Future

The delivery of the document in advance of the interview to the customer far enough in advance that it allows them put aside time for discussion with colleagues, thought and solid preparation.

The One to One interview . An in-depth fact-find brings out levels of information that benefit my clients and their future relationships with their customers. It is a unique and totally bespoke procedure that really enhances my understanding of the relationshp between my clients and their customers and enables me to recommend practical and realistic solutions to any problems that might emerge.

Typically my questioning covers subject areas such as:

• What do you know about the agency/service provider?
• What else could they be doing?
• What the client thinks of the agency/service provider, and the account team, both positives and real negatives?
• What the future holds; include what business could the agency/service provider expect going forward and any threats to the relationship?

The deliverables. The final stage delivers a bespoke, drilled-down document to the agency supplemented by an action points document to my client.