Client Appraisals
Your reputation and what people think of your business service are key!
The annual Ernst and Young annual Business Risk survey for 2009 (a survey which is conducted across 100 key analysts across 11 business sectors) lists a CLIENT’S REPUTATION as one of the top ten risks to your business . The survey indicates the need to seek an external business perspective to assess your business performance and to look at managing your future outward perception. This is where the Client Appraisal comes in.
The Momentum SPK process is built on a number of stages that, when applied, will help deliver an effective sales strategy for most businesses. A key area is based on improving existing client service via client appraisals. I call this the client MOT.
MOT - It's a Partnership Thing
The MOT test checks whether everything in a car is in good working order.
That's the principal behind the client MOT which is designed to ensure the relationship between clients and their agency is roadworthy and ticking over nicely. Where faults are developing or have surfaced they can be dealt with before the whole relationship breaks down.
The client MOT is all about dialogue that helps me to find out what my client's customers think of them.
The delivery is simple and is carried out in stages, Read more about each stage.
